Briefly: Digitizing

“Digitizing” is when you take a logo or other artwork and run it through a software that tells an embroidery machine where to place the stitches for the “sew-out”. The file formats can be .DST (most common from what I’ve seen) .PES, .PEC, .HUS, .JAN, .SEW … It takes specialized software that your embroiderer should […]

The (Real) Costs of Running a Website

So, you want a new website. Where do you start? What are the costs involved? Don’t be caught unawares! Let’s take a look at everything you will need, and the costs associated. First: You will need hosting. A hosting company is a business that provides internet connected servers to act as “homes” for websites. When you […]

Infographic: 5 Postcard Considerations

Considerations for postcard mailings: Direct Mail Triggers Action Boosting Response Rates Every Door Direct Mail from the USPS Digital Printing The 4P Approach to Content

GrafixHack Post: on Fonts

I’m going to attempt to be succinct in how to use fun fonts for your projects. Firstly, if you don’t need a lot of fonts, but you would like the POWER that the skill of adding fonts affords you, Well, I’m here to help! Cuz I can! However, if you find yourself changing fonts regularly, do yourself […]

What It Takes (to run a WordPress website)

If you are starting a new business and need a website, or have never run a website yourself, you might ask” “Exactly what is it those wacky-web-people DO when they aren’t actually building sites?”. Well, I’ll tell you. We are doing everything else it takes to keep those websites beautiful and stable. Running a WordPress Site takes: […]

Ink Color vs. Monitor Color

Laying down ink on paper vs. what you see on your monitor = always different. There are considerations that are necessary to mitigate risk of reprint. I’m going to briefly show you how each color theory “mixes color” or rather… how they “work together” in this post, then tell you why it matters. Monitor color: “RGB” or Red / Green / […]

I got discouraged…

Stuff. Happens. So, recently my family up and moved to Colorado. You may ask “but why? why would you up and move to Colorado?” My reason: Mountains. I really, really love the mountains and how they put everything into perspective. (That IS what you were thinking, right?) I can drive 15 mins and feel like I’m in the […]

The Screen-Print Set-Up

Silk-screen printing has been around since it first appeared in China during the Song Dynasty (960–1279 AD). When art is supplied, there’s a process where they create the screens. They basically block out the negative of what you want printed, then push the ink through, creating a positive of the image. Art stores have kits if […]

WordPress: Plugin Roulette

We’ve all played “plugin roulette” at some point in time or another, and it catches all of us by surprise when it backfires. You know you’ve done it. I know you’ve done it – downloaded a plugin and installed it without thinking of the possible consequences and preparing for them. Or you might have updated […]

WordPress: Choosing Plugins

WordPress is awesome. Where else can you get a platform that has been around for a long time, has tons of user involvement, can handle just about any type of website plus a blog, gets constant updates and has a great support community backing it? And all that for free! But all is not a […]

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