3 In-Depth Tips for Sales Brochure Setup

It can be a little overwhelming when you begin the project of putting together a sales brochure. Design, layout and content all depend upon one another, so where do you start? Be purposeful, please. Before you start writing content for your brochure, think about how your readers are getting it into their hands. Think about the […]

Briefly: Digitizing

“Digitizing” is when you take a logo or other artwork and run it through a software that tells an embroidery machine where to place the stitches for the “sew-out”. The file formats can be .DST (most common from what I’ve seen) .PES, .PEC, .HUS, .JAN, .SEW … It takes specialized software that your embroiderer should […]

Marketing to Humans: values-marketing #3

Hopefully you’ve read the first two posts regarding marketing progression. If not, go back in time… to last week, and read those. We started out talking about the Industrial Revolution and how the mind of the consumer, and advertisers, necessarily, was on product. We believed in quality over all else, and it was the yardstick […]

Fear, Desire & Sad Songs: values-marketing #2

Tuesday I posted Day of the Ad Man: values-marketing #1 about earlier days of “modern” advertising; the product-centric mentality of the last century. There are 2 ways I look at the consumer-centric mentality: “See a Need: Fill a Need” – Mr. Bigweld made an impression on me in the Robots movie… What, you don’t watch cartoons? It […]

The Day of the Ad Man: values-marketing #1

When you tell a story, the sincerity of your message connects you to your audience. More meaningful than product or cash, ‘values-marketing’ is about the whole person. Does that bit sound a little froofie? So… here’s the thing, as humans, we are all big piles of feelings, opinions and judgments. Our best clients, like the rest […]

What to Expect From a Logo Designer

Starting a business or changing an established brand are exciting. It’s supposed to be fun. So, beyond the actual design… what are the things you, as a customer, should do? Before: A good designer will understand before ever sitting down: your customers or their motivations, your values, vision, mission, and your timeline. They may even discuss […]

Solutions: Explained

Not every company needs an entire marketing department, but a project will always benefit from multiple perspectives. This is why we call what we do “Solutions”.

Does Your Social Need TLC?

Do you have multiple identities or business pages? Did you create one, and so did your website designer and so did your cousin who was helping you 3 years ago? This is confusing and puts out wrong information to potential clients. If they see 2 Google+ pages when they search for your business, which do […]

A Greasy Thing

I talk a big game about values & making your website work for your business… and while I was figuring all this out, I then asked myself the question: what is my 3 year old website doing for me? It was there, it had lots of fancy phrases & advertising speak, over-easy with with a side of […]

In Life and Business…

Truth is everything. Tell a story. People can spot bullshit.

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