stories

I got discouraged…

Stuff. Happens. So, recently my family up and moved to Colorado. You may ask “but why? why would you up and move to Colorado?” My reason: Mountains. I really, really love the mountains and how they put everything into perspective. (That IS what you were thinking, right?) I can drive 15 mins and feel like I’m in the […]

Marketing to Humans: values-marketing #3

Hopefully you’ve read the first two posts regarding marketing progression. If not, go back in time… to last week, and read those. We started out talking about the Industrial Revolution and how the mind of the consumer, and advertisers, necessarily, was on product. We believed in quality over all else, and it was the yardstick […]

Fear, Desire & Sad Songs: values-marketing #2

Tuesday I posted Day of the Ad Man: values-marketing #1 about earlier days of “modern” advertising; the product-centric mentality of the last century. There are 2 ways I look at the consumer-centric mentality: “See a Need: Fill a Need” – Mr. Bigweld made an impression on me in the Robots movie… What, you don’t watch cartoons? It […]

The Day of the Ad Man: values-marketing #1

When you tell a story, the sincerity of your message connects you to your audience. More meaningful than product or cash, ‘values-marketing’ is about the whole person. Does that bit sound a little froofie? So… here’s the thing, as humans, we are all big piles of feelings, opinions and judgments. Our best clients, like the rest […]

I’ll Allow it…

So, I have been taught to never really trust my initial reactions in business. My gut feelings are generally right, but my reactions are wrong… let me explain. When you hear: “I really like what you have to say, but I can’t afford that right now”, or “That’s a great idea, but it’s just not in […]

coffee warmers

Productivity. If you operate your own business, then you probably think about this a lot. I love getting really into a project, spending hours on tweaking the lines of an illustration, a site map or a poster design. I enjoy the research phase so much… I admit, I have to make myself stop. Some of us spend a lot of time in front […]

Cramer Capital Management

Printed Flyer

In October, 2009 – Bruce and Dawn came to WoW Grafix originally to revamp their brand. As I walked into their offices in Overland Park, at the time, I noticed a really old photo on the wall of Cramer Bros. Safe Company. My Grandfather’s mother, Irene, was a Cramer (before she married). Now, see this was […]

A Greasy Thing

I talk a big game about values & making your website work for your business… and while I was figuring all this out, I then asked myself the question: what is my 3 year old website doing for me? It was there, it had lots of fancy phrases & advertising speak, over-easy with with a side of […]

Random thought…

Do something to change the world, it’s easier than you think. Voice an opinion, hold out your hand to someone in need, change someone’s mind, show a person compassion so that they can recognize it in themselves. Listen.

…on Bulls**t

Well, look… the title of this post will probably offend some people. I’m sorry about that. I am trying to get a point across. Points are better when they are sharp.   I hold out hope that someday, words won’t hold such power over us… I hope that if we are going to get hostile […]

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