So, I have been taught to never really trust my initial reactions in business. My gut feelings are generally right, but my reactions are wrong… let me explain.
When you hear:
- “I really like what you have to say, but I can’t afford that right now”, or
- “That’s a great idea, but it’s just not in my budget”, what is your reaction?
My first reaction is often to try to work with them. I mean, I know what it means to not have a lot of $ in the budget.
Here’s what I think:
- They really value my time and talent and like what I have to say!
- They really want me to be part of the project, they just don’t have the money.
- They will be a good client, since I’m helping them out OR
- This could lead to more exposure in __ market.
My GUT this whole time is screaming at me: “Nobody does this, all the smart books say it’s stupid! You need to get paid for your time.”
Here’s what I forget: when I react! in the way I do, I am communicating: “Well, I’m not really worth that, anyway.” They may not even know it, but the client likely lost respect for me. I’ve just allowed myself to devalue my own work and time.
I’m not saying don’t do any favors, by any stretch. I love small business and start-ups, they are so positive and fun to work! I do work for non-profits all the time.
Just feel it out a better than I do, and go with your gut, instead of reacting. I’m still learning.
Do you have a story about saying “NO!” to a client?