Print has been a passion of mine since I entered the industry back in the days of Adobe Illustrator 6.
I started out of design school at a magnet manufacturer, who did business out of a *haunted* Kansas City warehouse. I started designing simple layout proofs for our customers; we still took black and white mock-ups back then for color separations.
Later, buying from large scale printers, press sheet setup, driving the production schedule, and calibrating software to produce best results on a Heidelberg DI press became my daily work.
This experience made me enjoy press-proofs and color theory. My company, WoW Grafix, had a custom machine made to screen-print “soft-hand ink” tees and apparel.
These experiences still inform my decisions as an artist. I believe that nothing less than the highest quality graphics should be used for the best product, given the demands of a specific print method.