Designing for print is second nature, but my internal editor kicks to be sure details are strait. Print must be exact: product cost depends upon it.

Proper prior planning prevents poor performance, as my pops says.

Project planning, layout, photo retouch, editing text for color, space, grammar, clarity, and sometimes even original photography went into these publications. Quoting projects with varying substrates (paper), PMS color options, sizes, finishing (like perforations or hole punches), and quantities, as well as color management for brand identity are almost always part of the process. Attending off-site press runs to ensure quality is a fun bonus for my inner color nerd.

*note: these embedded pdfs are courtesy of, a free way to publish online.

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