Category: Brand Marketing
Posted in Brand Marketing
What to Expect from a Logo Designer
Starting a business or changing an established brand are exciting. You put bits of yourself into everything you do. You… read more What to Expect from a Logo Designer
Posted in Brand Marketing
Marketing to Humans: Values-marketing #3
We started out talking about the Industrial Revolution and how the mind of the consumer, and advertisers, necessarily, was on… read more Marketing to Humans: Values-marketing #3
Posted in Brand Marketing
Fear, Desire & Sad Songs: Values-marketing #2
In Day of the Ad Man: Values-marketing #1, I discussed the earlier days of “modern” advertising,the product-centric mentality of the… read more Fear, Desire & Sad Songs: Values-marketing #2
Posted in Brand Marketing
The Day of the Ad Man: Values-marketing #1
When you tell a story, the sincerity of your message connects you to your audience. More meaningful than product or… read more The Day of the Ad Man: Values-marketing #1