The experience of live music depends on conditions irrespective of the talent of the musicians. It’s been my experience that the band or DJ can create a sense of inclusiveness that brings the place together around the middle of the first set.
We started out talking about the Industrial Revolution and how the mind of the consumer, and advertisers, necessarily, was on… read more Marketing to Humans: Values-marketing #3
In Day of the Ad Man: Values-marketing #1, I discussed the earlier days of “modern” advertising,the product-centric mentality of the… read more Fear, Desire & Sad Songs: Values-marketing #2
When you tell a story, the sincerity of your message connects you to your audience. More meaningful than product or… read more The Day of the Ad Man: Values-marketing #1